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MetroMash Blog

Growing an Idea

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Today I'm really excited because we get to open the doors on a new creative endeavour. A little over three years ago I was sitting on a train in Copenhagen watching the stations tick by on the glowing red journey indicator. Maybe it was late at night, and maybe my friend Jakob had agreed to a few too many Carlsbergs, but I remember what a fun idea it seemed to translate those station names from Danish into English and make a poster. It seemed unlikely then that anyone would want to buy such an outrageous product, and I remember hoping...

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